Canon EOS-M

Product Launch • Website Design • Campaign • UI • UX

A global product launch campaign featuring Canon's most advanced, innovative camera targeted to the active lifestyle.

I was asked to help concept and create a campaign and aesthetic for Canon's product launch of the EOS-M. The creative revolved around featuring real-world active users and their individual use and approach to using the camera to capture their lifestyle and amazing natural photography. The examples below are a small selection of the conceptual work and final campaign.

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