Re-imagining the digital design language for an iconic, global, automotive brand.
As Land Rover enters a new chapter and continues to evolve their range of vehicles, so too must their online presence. The below are represenative visuals from the directional uplift and visual language definition that I created. The exercise revolved around challenging Land Rover's layout and interaction framework from what they have today. With 2015 and 2016 set to be their biggest ever, the complete connected experience continues to be a key strategic priority for Land Rover.