Launching the world's most advanced supercar company.
As McLaren Automotive prepared to launch globally, my team and I worked in partnership with their entire internal team in Woking, England. We worked on nearly every touchpoint of the McLaren experience - from global website, content creation, copywriting, archives, photography, film, motor shows, product launches, advertising, in-car connected apps, dealership experience, social media, CRM, print material and configurator technology. The site and overall experience has won many awards and continues to position McLaren as the premiere supercar brand.
