Launch photography for McLaren's first commercial supercar, the MP4-12C.
As part of my team's global role in helping McLaren Automotive launch, I was responsible for a range of formal photoshoots. Shown here are a few selects from our shoot of the MP4-12C, positioned in Mclaren's Production Centre in Woking, UK. Spanning over a few days, and working with photographer Benedict Redgrove, we captured many photos specifically art directed to serve marketing and digital asset purposes. The shoot quickly went globally viral and served us well as we crafted a high visibilty website for McLaren Autmotive.
