Design for the world's first 'connected supercar' app, leveraging telemetry from the onboard computer and an exclusive owner network.
I worked with McLaren Automotive to develop concepts around the 'connected car' experience. Leveraging existing Formula One technology, telemetry and existing car analytics - we envisioned a world where a McLaren owner would begin to get real-time data from their car, performance metrics, and therefore a deeper insight into their own driving skill - and ultimately, to get the most out of their car. From an exclusive 'owner network' that shares drives, to real-time feedback to McLaren engineers, the platform explores how technology might just be able to enhance the thrill of owning and driving one of the most advanced cars on the road.
